Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, February 23, 2007

Everybody's Happy Nowadays

Recently I've been seeing an AARP ad which uses the chorus "Everybody's Happy Nowadays" from the Buzzcocks' song. I wonder if anyone involved in making this ad paid any attention to the lyric content of the rest of the song; if I remember correctly, the chorus was meant to be ironic, right? Admittedly, I haven't listened to my Buzzcock's recordings since the early '90's, but I thought the verses of the song had a rather dystopic, or at least disillusioned content, and that the 'happiness' everyone seems to be experiencing stems from a disengagement from reality. (Feel free to correct me if I'm wrong; or if you have the inclination to search for the lyrics, please post them and let me know that I've totally missed the point.)

I like to think that the AARP is perhaps trying some subliminal advertising*; that the future holds little for us as we age that is positive, and that banding together in a radical body is the only chance we have of happiness that isn't an illusion - that otherwise, we really do have No Future**, just decades of personal and societal disappointment.

*This bit of fantasy on my part shows a complete disengagement from the nature of advertising, and reality in general; warning to the reader, an ex-boyfriend once told me I had a "rich inner life" and he did not mean it as a compliment. On the other hand, I like harboring images of the AARP turning into something like Hamas for older, non-wealthy Americans.

**Please reference the Sex Pistols' "God Save the Queen."


And while I'm on the topic of the Buzzcocks, didn't they have a line in a song that was "same as it never was?" Heh, Jennifer 'Sexpot' Hewitt seems to have kiped that for the name of her store on "Ghost Whisperer."

{God, I've been watching too much TV - this has to stop, I tell you!}